Media-First Invest：影響力成為 VC 的募資環節

Media-First Invest 媒體、內容、傳播、影響力，在歐美成為創業投資募資一個環節 這件事情，在金融行業已經行之多年，透過媒體、內容、廣泛傳播和擴增影響力，去達到影響/操縱價格的目的 也因為網路賦予的影響力，開始往電商(網紅直播帶貨)，及各領域擴散 所以，影響力投資，就成為現在創業投資掛在嘴邊的 原文連結就貼在下面 “ability to propagate a viewpoint at scale is a new function in financial markets, and it is a big deal.” Firms like a16z are building media platforms. Individual VCs are present on Twitter, podcasts, and YouTube. Their ability to shape and amplify the narrative around portfolio companies can affect hiring, availability and cost of capital, and even the exit. Some creators with large audiences in technology and finance will be able to leverage their position to join the industry.