Management & Organizations

A Capable CEO Should Be Able to Hand Over at the Right Time

Share this article
LINEFacebook

Reprint

Storage information

Bookmarks and reading positions are stored in this browser. Manage and back them up in My Reading.

Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2020-12-28. Translated 2026-10-26 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

This reprinted article compares several leadership transitions: Iger’s repeated extensions at Disney and eventual handover, Morris Chang’s succession planning, a founder returning to take the helm at Airbnb during a crisis, and Musk’s close identification with Tesla. What would happen if Musk left? The hypothetical itself raises a risk question. The central argument is that a great CEO must do more than lead growth: the role also demands difficult decisions and a system that allows a business to keep growing without its founder. Iger’s departure as CEO in 2020 did not mean retirement; valuations and dates are reproduced from the reprinted source and have not been independently verified.

Key points

  • Iger’s handover after repeated extensions, and Morris Chang’s succession planning.
  • A founder retaking the helm at Airbnb in a crisis.
  • Dependence on Musk is posed as a hypothetical risk question.
  • Systems should allow a business to keep growing without its founder.
Distinct modular elements joined into a coordinated, balanced whole.
Management & organizationsThematic illustration · AI generated

Full text — English translation

#JudgeAGreatLeaderByWhetherTheyMakeTheRightDecisionsAtCriticalOrDangerousMoments #ACapableCEOCanAlsoLeaveAtTheRightTime Robert Iger became Disney’s CEO in 2005. He made the right decisions at many critical moments, leading Disney’s acquisitions of Pixar in 2006, Marvel in 2009, and Lucasfilm—the Star Wars business—in 2012. Along the way, he upgraded and transformed Disney and took its services around the world. Disney+ launched in 2019, giving Disney something new to develop during the exceptionally bleak film and television year of 2020, rather than suffering losses on every front. Whether Iger’s retirement in February 2020 came at the best possible time remains to be seen. At least he positioned Disney to catch up rapidly with Netflix in the newest streaming arena. A leader must be able to step up and shoulder responsibility at critical moments, and to step aside while still doing well. Morris Chang, for example, handed TSMC’s CEO role to Rick Tsai in 2005, returned as CEO in 2009, and finally retired in 2018, handing over to the present leadership team. He left his successors a larger stage and more room to act. TSMC continued moving forward through a well-developed system, setting new highs in revenue, profit, and market capitalization. Compared with the many companies that deteriorate after a handover, Chang deserves respect for his decisions at those pivotal moments. A capable CEO persists when persistence is needed and lets go decisively when it is time. Smooth sailing reveals little about a person’s judgment; difficult times expose the ability to make difficult decisions. In May 2020, at the pandemic’s most difficult point, Airbnb CEO Brian Chesky decisively laid off 25% of the workforce. Alongside those layoffs, he completed a US$2 billion financing, although the valuation fell sharply to US$18 billion. Amid the pandemic’s severity and uncertainty, Chesky made prompt decisions and put the company’s survival first. By late December 2020, its market capitalization exceeded US$90 billion. A CEO must make pivotal decisions at every stage. Stepping down at the right time is particularly difficult. But the point of leaving is to help the business develop further, rather than make it perpetually dependent on you and vulnerable to collapse when you go. Many people would have voted Elon Musk CEO of the year in 2020. Yet if Tesla, SpaceX, and his other businesses would face succession problems, operating difficulties, or a sharp decline in market capitalization without him, then Musk still has more to learn about management and leadership.

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

Share this article
LINEFacebook

DISCUSSION

Reader comments

What did this article make you think about? Different perspectives and constructive criticism are welcome.

Comments are public immediately. Do not include personal contact details or external links. Automated checks block suspicious solicitation, prohibited transactions and spam; they can make mistakes.

0 / 2000

Comments load when you reach this section.

    Administrator sign-in

    My reading notes

    These notes stay in this browser and are not published. Writing a note also saves the article. Back up or move your notes in My Reading.

    Manage my bookmarks and notes →

    STAY CURIOUS

    Save a good question for your next visit.

    Save this article, or follow the Facebook page and RSS feed for additions. Historical articles retain their original publication dates.

    Browse All articlesSearch articles and full text →