Entrepreneurship & Strategy

Each Step Up Changes the Challenge: Taiwan’s Number One Must Be Reassessed Globally

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Robin’s commentary following excerpts from Wan Weigang’s 精英日課

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2024-08-15. Translated 2026-11-05 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

The opening story about sociologist Corey Keyes illustrates how environment shapes people. Robin argues that Taiwan’s best may rank only in the middle in Asia and need enormous effort to keep up globally. He compares moving from Taiwan’s professional baseball league to Japan and Major League Baseball, and describes a software team of over 200 facing global competition despite leading Taiwan. Some ventures, such as semiconductors, can start in Taiwan because it has world-leading talent, customers, and technology. In fields where Taiwan has little global presence, founders should carefully consider targeting the world or their main market from the outset.

Key points

  • Each step to a higher level brings a very different challenge.
  • In fields where Taiwan leads, such as semiconductors, startups can grow alongside its major companies.
  • Where Taiwan lacks an advantage, consider targeting global markets from the outset.
One clear path continues into the distance among several branching routes, suggesting choice and focus.
Entrepreneurship & strategyThematic illustration · AI generated

Full text — English translation

The personal story of American sociologist Corey Keyes From a sociologist’s perspective, changing yourself through willpower alone is extremely difficult. It is better to change your environment first—the principle behind the story of Mencius’s mother choosing a better neighborhood. Keyes did well in high school but was not free of his environment’s influence. He came from Three Lakes, a remote Wisconsin town with just 605 residents in 2010. Only three of his 53 graduating classmates went to college, including Keyes. In college, however, his small-town background became apparent: his grades hovered near failing in every subject. An English professor even told him, ‘I do not think you belong here.’ What a blow. A small-town young man overcomes difficulties to reach college, only to be told he does not belong. But Keyes refused to give up. He worked hard, graduated with excellent grades, earned a sociology doctorate, and later became a sociology professor. #Wan Weigang’s 精英日課 6 ---- Robin: ‘This resonates with my own experience growing up in Pingtung, at Taiwan’s southern end. Staying there would not have been impossible, but the people, situations, and opportunities I encountered would have differed. Young people from small towns should, if possible, step beyond them for more stimulation and challenges. My classmates working in finance in Hong Kong, Shanghai, Singapore, London, or Wall Street would have perspectives and horizons far beyond mine. The same applies to entrepreneurship. After fierce competition in Taiwan, you might become an important player in your field. Yet viewed across Asia or the world, you may again seem insignificant. Each level changes the difficulty completely. Even outstanding performance in Taiwan’s professional baseball or basketball leagues is different from playing in Japanese professional baseball, Major League Baseball, or the NBA. The challenge rises several levels. Taiwan’s number one may be mid-ranking in Asia and need enormous effort just to keep pace globally. Imagine building a software team of over 200 in Taiwan, becoming number one in its field, with no second team of that caliber in Taiwan. It may even be among the world’s largest in its particular software specialty. Yet competing outside Taiwan, on the global stage, changes the landscape completely. Some ventures can still start in Taiwan: fields where Taiwan is far ahead globally, such as semiconductors. With Taiwan already the strongest, a semiconductor startup has talent, customers, technology, and the chance to grow alongside the largest companies. But if you choose a field where Taiwan has little global presence, carefully consider targeting the world or your main market from the outset.’

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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