Entrepreneurship & Strategy

What Is a Startup? A Temporary Organization Aiming for Rapid Growth in a Short Time

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Robin shares and explains an external definition

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2021-12-24. Translated 2026-10-31 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Robin finds an interesting definition: a startup is a temporary organization aiming for rapid growth in a short time. Even a newly established company is an ordinary new business if rapid near-term growth is not its objective. A restaurant or hair salon’s ceiling depends on its premises and spending per customer; a custom software outsourcer’s ceiling depends on customer spending. Neither type is better: they simply pursue different goals.

Key points

  • A startup’s defining aim is rapid growth in a short time.
  • A company aiming only for steady growth is an ordinary new business, not a startup under this definition.
  • IT outsourcers and physical shops face growth ceilings shaped by customers and premises.
  • Neither startups nor ordinary new businesses are inherently better.
One clear path continues into the distance among several branching routes, suggesting choice and focus.
Entrepreneurship & strategyThematic illustration · AI generated

Full text — English translation

For the startups mentioned above, Taiwan commonly uses the Chinese term xinchuang gongsi (“new venture company”). I found an interesting definition: a startup is a #TemporaryOrganizationAimingForRapidGrowthInAShortTime. A startup’s objective is to actively exploit uncertainty in the world to achieve rapid growth in a short time. Even a newly established company therefore cannot be called a startup if it does not aim for rapid growth in a short time. A company aiming only for steady growth is an ordinary newly established business. Restaurants and hair salons, for example, have difficulty meeting this definition. Their growth ceilings largely depend on the size of their premises, spending per customer, and repeat business. Companies independently creating products using IT or technology, by contrast, have the potential to become startups because their products could be used by large numbers of people worldwide. But using IT and technology does not automatically make a business a startup. Outsourcing companies that build software to meet individual customers’ requirements also have growth ceilings largely determined by average customer spending. The key to being a startup is therefore whether rapid growth is the objective. There is no inherent superiority or inferiority between startups and ordinary newly established companies. Their main difference is the goals they pursue.

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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