Fundraising in Practice: Create Opportunities to Meet Investors Instead of Mass-Mailing Your Pitch
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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above
English translation of the Chinese post originally published 2022-03-16. Translated 2026-10-30 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文
Reading guide
Robin offers practical fundraising advice: cold-emailing business plans is the least efficient approach. Sending them out indiscriminately may be no help at all and can even backfire. Go to events where you can meet investors and briefly introduce yourself and your venture face to face. Explain it clearly and spark interest within three minutes. Opportunities to meet investors can be created, so always have a three- to five-minute introduction ready. A recommendation from someone you know is another plus.
Key points
- Cold-emailing business plans is the least efficient approach; indiscriminate distribution can backfire.
- Go where investors will be and introduce yourself briefly in person.
- Always have a three- to five-minute introduction ready.
- A recommendation from someone you know is a plus.
Full text — English translation
These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.
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