See Through the Jargon: Explain What You Want to Do and Which Problem You Solve

Sometimes, you need to distinguish substance from sales talk. In my years in the industry, the conversation has moved from the Internet of Things (IoT), big data, blockchain, and virtual/augmented/mixed/extended reality (VR/AR/MR/XR) to the artificial intelligence (AI) boom of recent years. This year, it is the metaverse. Do not dress things up with too much jargon. Explain clearly and simply what you actually want to do and which problem you want to solve. Beneath a dazzling layer of terminology, the substance can be very thin. Sometimes, too, it feels like one term simply replaces another. A few years ago, the hottest term in the blockchain community was the initial coin offering (ICO). At the time, many startups thought that by launching an ICO, they would no longer have to worry about pleasing venture capital investors. @@" Then came security token offerings (STOs), a brief appearance by initial exchange offerings (IEOs), decentralized finance (DeFi), and non-fungible tokens (NFTs). Every so often, a different term is needed to make the pitch. But I am not sure that much has changed if we return to the most fundamental substance.