Entrepreneurship & Strategy

Fundraising in Practice: Seek an Industry Leader’s Introduction and a Face-to-Face Pitch

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Robin’s commentary during the 2021 pandemic

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2021-07-26. Translated 2026-10-30 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Robin revisits earlier fundraising advice: an introduction from a respected industry leader improves your chances of attracting investors’ attention. Also work to secure a face-to-face discussion, ideally a pitch to someone who can actually decide. He notes that pandemic conditions at the time—July 2021—made meetings difficult and suggests waiting until the situation eases.

Key points

  • Seek a respected industry leader’s introduction to improve your chances of being noticed by investors.
  • Work to secure a face-to-face discussion.
  • Ideally, pitch someone who can actually make the decision.
One clear path continues into the distance among several branching routes, suggesting choice and focus.
Entrepreneurship & strategyThematic illustration · AI generated

Full text — English translation

I have actually posted about this before. XD Simply put, finding a respected industry leader to recommend you improves your chances of attracting investors’ attention. Remember to seek that introduction. Also try to arrange a face-to-face discussion, ideally a presentation to someone with real decision-making authority. Of course, that is difficult at the moment, so wait until the pandemic eases.

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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