Capital Markets & Governance

Posting a Broker’s Listing Timetable on a Company Website: Two Reminders

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Robin’s observations

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English translation of the Chinese post originally published 2021-01-04. Translated 2026-10-27 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Robin notices a company openly posting its broker’s listing timetable on its website and offers two reminders. Brokers compete intensely, but should watch whether clients repurpose their plans, for example to promote fundraising by claiming an imminent listing. Protect reputation while seeking business. Investors should not get excited simply because a listing plan exists. One company signed an advisory agreement and paid NT$30,000 a month for broker staff to visit. The staff worked on other companies’ cases in a small room, while the company brought investors to look, exchange cards, and hear that listing preparations were actively under way. Their presence was the point, regardless of actual work.

Key points

  • A listing timetable can be repurposed as a fundraising promotional tool.
  • Brokers must protect their reputation.
  • A NT$30,000-a-month advisory presence can become a show: just have someone there.
  • Investors should not become excited merely at the sight of a listing plan.
Columns and beams in an open building are connected by central rods and balanced weights, suggesting structure and checks in governance.
Capital markets & governanceThematic illustration · AI generated

Full text — English translation

While browsing websites, I saw a company openly displaying the listing timetable provided by its securities broker. Two thoughts: 1. Brokers compete fiercely. If you provide a listing timetable, however, watch whether the company uses it for something else—for example, advertising an imminent listing to facilitate fundraising. While seeking business, protect your reputation. 2. Investors should not get excited just because they see listing plans. One company signed a listing-advisory contract and required the broker to send staff regularly, without caring what they actually did. Their presence was enough; paying NT$30,000 a month was fine. While those staff worked on other companies’ cases in a small room, the company would bring investors to take a look and exchange business cards, telling them listing work was proceeding actively and broker staff were already stationed there…

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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