Entrepreneurship & Strategy

Before Going Global, Ask: Does the Market Want What You Offer?

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Robin’s commentary (as of October 2025)

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2025-10-29. Translated 2026-11-05 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Before expanding overseas, ask whether the market actually wants your project. In Singapore, for example, investment may follow naturally when a project is both a globally recognized Taiwanese strength—such as semiconductors, AI hardware, IC design, or critical components—and something Singapore wants to develop. If neither condition holds, the effort may yield little. The central questions are whether you can prove world-class strength and how badly the market needs you.

Key points

  • Before expanding overseas, ask whether the market wants your project.
  • Investment may follow naturally when the project matches both Taiwan’s recognized strengths and the host market’s priorities.
  • If neither condition holds, the effort may yield little.
  • Prove that you are world-class and that the market strongly needs you.
One clear path continues into the distance among several branching routes, suggesting choice and focus.
Entrepreneurship & strategyThematic illustration · AI generated

Full text — English translation

For reference, my view is direct: perhaps the market simply does not want your project, or it has better alternatives. This applies in any country, including Japan, the Middle East, Europe, and the United States. In my view, the Singapore government might still open its doors to semiconductors, AI hardware, IC design, and critical components. When something is both a globally recognized Taiwanese strength and an area Singapore wants to develop, investment may follow naturally. If it is neither a recognized Taiwanese strength nor a future priority for Singapore, twice the effort may produce half the result. In some cases, even if you do not want to go, others will ask you to come, offer extensive incentives and support, or press you hard to establish a presence. The essential questions are whether you can prove that you are strong enough to rank among the world’s best, and how badly they need you.

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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